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Wednesday, 20th October

Keynote - Space Systems
10:00 AM - 11:00 AM
Presented by: Tanya Vladimirova
Leader of Embedded Systems Research Group, Surrey Space Centre

The UK has become a key player in space technology. In recognition of the significance of the space sector for the UK economy a UK Space Agency was established earlier this year. This talk will overview the R & D activities and the status of space technology within the UK space industry. Recent developments such as the establishment of the new European Space Agency (ESA) facility at the Harwell Science and Innovation Campus will be discussed. Main projects and capabilities of the small satellite manufacturer Surrey Satellite Technology Limited will be outlined. Space research activities carried out at the Surrey Space Centre of University of Surrey will be described.

Keynote - Robotics
11:00 AM - 12:00 PM
Presented by: Will Jackson
Director, Engineered Arts Ltd

Will Jackson, director of Engineered Arts Ltd, the makers of ‘RoboThespian’, the humanoid robot, demonstrates RoboThespian’s capabilities and discusses the underlying electronic, mechanical and software structure down to the embedded level. The robot utilises a number of embedded processors from ARM devices running embedded Linux through to Parallax Propellers, and Microchip PIC’s. RoboThespian’s core software module IOServe is especially developed for robotic integration, and is soon to be made available open source. Find out the detail of its powerful features and their application for all forms of mechanical systems control.

Meet the Experts Panel - Embedded Hardware Design
12:30 PM - 13:15 PM
Moderator: Peter Clarke, EE Times
Panellists:
Iain Davidson, Business Development Manager, Network Processors Division, Freescale Semiconductors
Greg Peake, System Applications Manager, Texas Instruments

Topics may include, but are not limited to:

• When is Multicore the Answer? – to discuss the advantages, issues, and porting process in migrating from a single-processor architecture to either multiple CPUs/MCUs or a multicore chip.
• How reconfigurable do I need to be? – what are the trade-offs in choosing the right processor technology for your application, making the best decisions around design flexibility, power consumption and performance.
• Making the Move to a 32-bit MCU – is now the right time to step up to a 32-bit microcontroller.
• Why can’t I just build my embedded system on a single chip? – how will advanced design technologies and device architectures enable greater integration of system-level functions on silicon.

Meet the Experts Panel - Embedded Software Design
13:30 PM - 14:15 PM
Moderator: Colin Holland, EE Times
Panellists:
• Robert Berger, Reliable Embedded Systems
• Max Domeika, Intel
• Frank van den Berg, Green Hills Software

Topics may include, but are not limited to:

• Migrating to a Third-Party Operating System - to discuss the changes a design team will need to make to adapt their existing software and design flow to employ a third-party OS. Amazingly, about half of embedded designs have not done this yet.
• Programming and Debugging of Multi-Core System Code - how to detect and identify bugs in multi-core systems, how to optimise parallel programmes.
• Open-Source or Not to Open-Source: That is the Question - the whys, hows, and issues with adopting open-source software, such as the Android OS, a Linux kernel, or an open-source communication protocol stack.

Thursday, 21st October

Keynote - Industry Address
10:00 AM - 11:00 AM
Presented by: Steve Wainwright
General Manager Europe, Freescale Semiconductor

The semiconductor industry was hit hard last year by one of the most difficult crisis’s of its history. However, the strength demonstrated over the last several quarters and the rapid pace of the recovery suggests that we have started to make our way out of the recession. We believe we are entering a decade of dramatic change: market megatrends such as the need for energy efficiency, health & safety and connectivity are fuelling growth in areas such as consumer, networking, automotive, industrial and medical. But to benefit from these growth engines, semiconductor companies will have to reinvent themselves.

The complex architectures, the system level expertise, the tools and ecosystems increasingly required by our customers are leading us towards a technology paradigm shift. Innovation will create differentiation, but speed will define leadership. Future success will rely on our ability to provide real solutions to real customers.

Keynote - Connected M2M Devices
11:00 AM - 12:00 AM
Presented by: Clifford Dive
Director, Sentec

Coming initially from a technical background in the early days of real-time microprocessor products, a large part of Clifford’s business life has been dedicated to embedded software development. He has most recently worked in consultancies and product companies in roles including business development, product management and technical management. Clifford worked for three years with mobile phone giant Qualcomm, initially leading the professional services team, and later promoting product innovation in the User Focused Innovation Team before joining Sentec this year as Business Development Manager.

Sentec is a product development consultancy, working particularly in electronic smart metering solutions for the gas, water and electricity industry. Products based on Sentec technology are in use all over the world, with nearly 8 million installed meters using their technology. There are still many new applications for metering technologies to address, including solid state gas sensing, current sensing and water flow measurement.

Meet the Experts Panel - M2M the Technologies: HW/SW/Standards
12:15 PM - 13:15 PM
Moderator: Abraham Joseph, Device Management Forum and M2M Insights
Panellists:
David Trevayne-Smith, CTO, Embedded Mobile Programme, SGS Wireless
Clifford Dive, Director, Sentec
Mark Forster, UK & Ireland Country Manager, Cinterion
David M. Blumstein, Managing Director, AmiHo

M2M and the Internet of things are two of the labels attached to the rapidly growing market for products and services based on connected devices. With connectivity being embedded in an increasing range of products – from running shoes to rat traps – market fragmentation is set to continue. Several other challenges lie in the path of M2M technology development.

• What are the key enabling technologies for M2M?
• Which emerging technologies will have the greatest impact on the development of the M2M market?
• What are the emerging market requirements that will have the greatest impact on product design in the next three years?
• Which standards and design approaches should be adopted in different industry verticals?
• In which areas are standards lacking and what impact might this have on the development of the market?
• Who is best placed to deliver the next generation of M2M technology?
• What are the long-term product lifecycle implications of different technology choices?

Meet the Experts Panel - M2M and Internet of Things - Applications and Services
13:30 PM - 14:30 PM
Moderator: Abraham Joseph, Device Management Forum and M2M Insights
Panellists:
Paul Green, Director of Technology, Arkessa
Mike Greening, VP, CSMG.
Moray Barclay, Director, Strategy and Innovation, T-Mobile
Mark Lucas, Director, Eseye

M2M and the Internet of things are two of the labels attached to the rapidly growing market for products and services based on connected devices. So huge are the opportunities anticipated in areas such as e-health, consumer electronics, energy management and automotive applications that most major network operators, equipment manufacturers and chipset vendors have comprehensive programmes under way to exploit opportunities. However, many challenges lie in the path of long-term product development and service delivery.

• How will the M2M market develop?
• Which M2M applications offer the best sort-term and long-term opportunities?
• Which industry verticals offer the best short-term and long term opportunities for M2M?
• Who will be best placed to exploit the new market opportunities?
• How are business models for applications and services likely to evolve over the next three years?
• Who will be the winners and losers as the market develops?