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Required Credentials for Press and Analysts

To qualify for a complimentary media pass for Embedded Live, the applicant must cover the industry on a regular basis by writing regular reports or publishing relevant articles on the industry that are not solicited by an exhibiting company and are not confidential. Private consultants who are paid by an individual company are not eligible for a media pass, and should request a pass from the sponsoring company. Additional information on requirements for press and analysts is as follows.

One of the following credentials must be presented in advance to Embedded Live before press and analyst registration can be approved:

• Trade/Business Publications; Online/News Services
• Industry Analysts
• Online News Outlets
• Association Publications/Newsletters
• Freelance Writers and Authors

Trade/Business Publications; Online/News Services

Reporters from industry trade publications, newspapers and wire services must provide a sample of an article published within the past six months that clearly displays authorship.

Industry Analysts

Writers from internationally recognized market research or financial institutions who consistently write for regularly published newsletters and/or reports must provide a sample of an industry-related report published within the past six months that clearly displays authorship.

Online News Outlets

An online news outlet must contain original news content above and beyond links, forums, troubleshooting tips and reader contributors, and have a readership of over 1,000 per month. Each news outlet must have a paid reporting staff of two or more and must post original, dated, industry-related news at least once per week.

Association Publications/Newsletters

Reporters from internationally recognized magazines, newspapers or newsletters produced by industry associations must provide an article published within the past six months. Newsletter reporters must have a registered subscriber base of at least 500.

Freelance Writers and Authors

Persons requesting freelance credentials must provide an article published within the past six months. Those who freelance occasionally and are employed by non-news organizations are not eligible for media credentials. We reserve the right to refuse media badges, without cause, during pre-registration as well as onsite media registration. Please be advised that, due to high demand, media badges are limited in number.

For additional questions regarding press and analyst registration information for Embedded Live, please contact:

Adam Golove
(516) 562-5174
adam.golove@ubm.com