Sponsored Sessions

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Take advantage of the variety of FREE SPONSORED SESSIONS presented by industry heavyweights. Open to ALL attendees, the sponsored sessions grant you in-depth hands-on solutions to specific design challenges. These aren’t product pitches or cleverly disguised marketing ploys; this is the “real stuff” that engineers want and need to get their jobs done.

Click on the session name next to the logo to get a description.

Please note: you can select your FREE SPONSORED SESSIONS during the Registration Process once you have selected an event Registration Package online. On-site, sessions will be open to ALL attendees and pre-registration does not guarantee a space in the session.

Click on the schedule you'd like to see:

Wednesday, 20 October
Thursday, 21 October

Wednesday, 20 October
	Five Golden Rules for Embedded System Prototyping Speaker: Ian Bell, Market Development Manager, National Instruments Times: 11:00am — 12:00pm Room: Exhibition Suite
	Cortex-M0 – Changing the Landscape for Low Power: An In-depth Tutorial Speaker: Rob Cosaro, Systems, Applications & Architecture Manager, NXP Semiconductors Times: 11:00am — 12:00pm Room: Exhibition Suite
	Cortex-M4 Processor and Development Tools Speakers: Mark Onions, Director of Marketing, ARM Shyam Sadasivan, Product Manager Times: 12:30pm - 1:30pm Room: Exhibition Suite
	Simplifying the Hard Part of Multicore: Partitioning Code Speaker: Stefan Holdermans, Software Development Engineer, Vector Fabrics Times: 12:30pm - 1:30pm Room: Exhibition Suite
	Automating the C/C++ Testing Process Speaker: Ian Gilchrist, Products Consultant, IPL Times: 2:00pm — 3:00pm Room: Suite on Show Floor
	Cortex-M4: High Performance and DSP Concepts: An In-depth Tutorial Speaker: Rob Cosaro, Systems, Applications & Architecture Manager, NXP Semiconductors Times: 2:00pm — 3:00pm Room: Exhibition Suite
	Optimizing Linux Applications on ARM Processors Speakers: John Bernard, Global Marketing, Canonical Mark Onions, Director of Marketing, ARM Times: 3:30pm — 4:30pm Room: Exhibition Suite
	The Industrial MCU Revolution: 90nm 32-bit Kinetis MCU Platform Speaker: Jim Stuart, MCU Product Marketing Manager, Industrial and Multi Market, EMEA, Freescale Times: 3:30pm — 4:30pm Room: Exhibition Suite

Thursday, 21 October
	Bring the power of Windows 7 to specialised devices - Delivered by Direct Insight Speaker: William White, Technical Director, Direct Insight Times: 9:45am - 12:45pm Room: Exhibition Suite
	Five Golden Rules for Embedded System Prototyping Speaker: Ian Bell, Market Development Manager, National Instruments Times: 11:00am — 12:00pm Room: Exhibition Suite
	Software design for Cortex-M Microcontrollers Speaker: Scott Cooper, Product Marketing Manager, ARM Times: 12:30pm - 1:30pm Room: Exhibition Suite
	Bring the power of Windows 7 to specialised devices-Delivered by MPC Data Speakers: Neville Bulsara, Business Development Manager, MPC Data John Goss, Windows Embedded Compact Software, MPC Data Times: 1:30pm - 4:30pm Room: Exhibition Suite
	Advanced debug and optimization of Cortex-M systems Speaker: Kevin Pope, Nohau and Parasoft Times: 2:00pm — 3:00pm Room: Exhibition Suite
	Integrated Smart Sensor Hub: Enabling New Applications Speaker: Stephane Gervais-Ducouret, Global Marketing for Sensors, Freescale Times: 3:30pm — 4:30pm Room: Exhibition Suite